PURE Sports Nutrition was started in 2012 after brother & sister co-founders Simon and Marewa Kraak failed to find natural sports nutrition products on the market. They both led fit, healthy lives but found it hard to get high quality natural sports nutrition to train and race with.
Marewa is a former NZ representative rower and elite road cyclist and holds a BAppSc in Sports & Exercise Nutrition (Otago University) and together with Simon, they designed the signature electrolyte hydration range. The PURE brand stands for high quality natural products that work, containing no artificial ingredients or colours. The PURE Sports Nutrition range has grown since then to provide you with high quality products before, during and after your workouts.
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