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PURE Sports Nutrition was started in 2012 after brother & sister co-founders Simon and Marewa Kraak failed to find natural sports nutrition products on the market. They both led fit, healthy lives but found it hard to get high quality natural sports nutrition to train and race with.

Marewa is a former NZ representative rower and elite road cyclist and holds a BAppSc in Sports & Exercise Nutrition (Otago University) and together with Simon, they designed the signature electrolyte hydration range. The PURE brand stands for high quality natural products that work, containing no artificial ingredients or colours. The PURE Sports Nutrition range has grown since then to provide you with high quality products before, during and after your workouts.

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PURE Blackcurrant Recovery
**BACK IN STOCK**

Blackcurrants have the highest amounts of antioxidants compared to any other fruit & NZ varieties have more antioxidants than any other in the world!!

What does this mean for exercise?

Studies have shown that the anthocyanin in blackcurrants can assist to increase blood circulation, which can increase cardio efficiency in sport. Additional benefits are delayed lactic acid production = delay in fatigue and an ability to train and race longer & harder. With less muscle soreness & damage this can result in a faster recovery window.

Recommended serving PURE Blackcurrant Recovery = 1 teaspoon per day (that's over 30 blackcurrants worth)

http://www.drinkpure.co.nz/product/pure-blackcurrant-recovery-powder-200g/
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Hi Im about to start on a journey towards my first half ironman in dec and am unsure as to what to use due my guts playing up whenever using gels/energy supplements etc. A friend recomended I try pure as its worked for her. What do you reckon I should use regarding electrolyte replacement/fuel etc (cramping)?
thanks
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Stunning action shot of Marewa mid marathon by James Kuegler of James Keugler Coaching! ... See MoreSee Less

An impressive marathon time by @puresportsnutrition's @marewakraak at the @airnzhawkesbaymarathon she even managed to muster a smile and a thumbs up #jameskueglercoaching #hawkesbaymarathon2016 #pures...

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A massive congratulations to PURE sponsored athlete Hayden Wilde who has just taken the win at the Air NZ Hawkes Bay Half Marathon. At just 18yrs he is a rising star of multi-sport & triathlon. This win comes off the back of winning the Coast to Coast two-day event this year and being the current world U23 Xterra Champion. Congrats Hayden!!
Hawkes Bay Marathon
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Today's office 👌 ... See MoreSee Less

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Thank god that's over... All I can say is that was literally one of the hardest things I have ever done and you ironman athletes are actually nuts.
#drinkpure
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PURE co-founder Marewa Kraak is at the start line of the Air New Zealand Hawkes Bay Marathon. This is her first marathon and here she shares her pre-race nutrition tips. Run well Marewa!' ... See MoreSee Less

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Behind the scenes at the Air New Zealand Hawkes Bay Marathon. The finish chute is up, the rainbow marks the gold at the end and the PURE Electrolyte Hydration is all set to go out to all 12 aid stations on course. 5,000+ runners are going to have a great day out amongst the vineyards tomorrow! ... See MoreSee Less

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PURE Beet Endurance loading for the Air New Zealand Hawkes Bay Marathon day #3 consists of:

30g PURE Beet Endurance
4T Organic unsweetened natural yoghurt

Beets have naturally occurring nitrates, which scientific studies have shown can assist with power & endurance in athletes. Take as a daily natural supplement in the days leading up to a hard training session or race day.

http://www.drinkpure.co.nz/product/pure-high-nitrate-beet-powder/
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Hello, I want to purchase some powder on the UK site but it doesn't seem to work after I place the product in my basket. Is there any other way I can purchase? Thanks ... See MoreSee Less

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FIT MUM FUDGE

Make mothers day tasty this Sunday with this vanilla protein and peanut fudge.

Ingredients:
1 cup dates (boiled with 1/3 cup of water)
1/2 cup peanut butter
1/2 cup coconut oil
8 scoops of PURE Whey Protein Concentrate Organic Vanilla
1/3 cup of coconut flour -peanuts to decorate

Method:
Blend the dates and water until smooth, add the coconut oil and peanut butter. Mix the protein powder and coconut flour through until a soft ball forms. Place in a greased tin and decorate with peanuts then pop it in the fridge to set. Enjoy.
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If you are looking for a nutritious, easily absorbed start to your day providing protein and complex carbs try a coconut power smoothie....

Ingredients:
1 cup of coconut milk
1 cup of water
1 ripe pear
2 heaped teaspoon of rolled oats
1 scoop of PURE Whey Protein Concentrate Organic Vanilla
2 teaspoons of natural unsweetened yoghurt
2 teaspoon Chia seeds
1 teaspoon of coconut oil
1 teaspoon honey
Use ice to blend and enjoy 😋
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With less than 10 days to go until it's marathon time...training recovery and immune support are top of the priority list so this Organic yoghurt & Blackcurrant bowl ticks all boxes.

Combine:
3 T Organic natural yoghurt
2 scoops PURE Whey Protein Concentrate (Organic Vanilla Bean & Cinnamon or Organic Cacao)
1t PURE Blackcurrant Recovery (over 30 Blackcurrants)
1T L.S.A (linseed, sunflower seed and almond)
Berries or fruit to finish.

Perfect protein boost for breakfast/ desert or a snack to calm cravings.

www.drinkpure.co.nz
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We are proud to introduce the latest member to our sponsored athlete team, professional Enduro MTB athlete Justin Leov

Profile: 30 years old and currently racing for the Canyon Factory Enduro MTB team. After a career in Downhill Mountain Biking where I took 3 Elite NZ titles, 6th place in the World Cup overall and World Championships I made the switch to Enduro MTB. My First full season saw me finish 3rd in the Enduro World Series ( 2014) and last season I was leading the Series before a shoulder injury took me out and I was sent back to NZ to get surgery. My goals for 2016 is to get back to the podium pace I had last season and begin fighting for the top spot once again.

Exciting times ahead!!

For more info check out:
http://www.23degrees-sports.com/athletes/justin-leov/

Photo credit @matt_wragg @canyon_enduro
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End to an amazing season - thanks to Mitre 10 MEGA Westgate Triathlete's Corner Pure Sports Nutrition Profile Design for an awesome bunch of support this year....bring on the next one! ... See MoreSee Less

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Drinking absolute goodness from my friends at Pure Sports Nutrition with there delicious recovery and protein powder after a solid ride and to top it off with Podium Podiatry and Footwear Ltd water nothing gets better then that. #drinkpure
#podium #podiarty #ninja #yummy #protein #recovery #beautifulday #goodwaytostarttheday #readyfortheday
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Race day hydration nailed.
Sodium ✅
Potassium ✅
Magnesium ✅
Calcium ✅
25g fast absorbing CHO per 500ml 🏁
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Glimpse of sunrise for Anzac Day.
Lest we Forget.
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Really happy with the result today 7th over all, first age grouper over the line. With a tough course and a tough field didn't know what to expect, the goal coming into the race was have a good swim no punchier and have a good time and I am happy to say I ticket all the boxes 🎉😊 Thank you to everyone for all the support back home also in #australia was awesome too see all the support
#auzzie #podiumpodiatry #teambeyond #drinkpure #podium #xterra #NSW #1st #goodtimes #goodvibes #virus
Podium Podiatry and Footwear Ltd
Icebug New Zealand
Beyond Fitness NZ
Pure Sports Nutrition
Whakatane Cycle Centre
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Destination Training...
Distance: 30km
Training for: Air NZ Hawkes Bay Marathon
Destination: Akaroa, NZ 🇫🇷
Actual training Reason: Cronut 🍩 hunting
#recovery #drinkpure #marathon #3weeks #endurancehydration #longweekend #hawkesbaymarathon
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Love this pic of wee Tui sent in by Kat from Muscle Matters Massage Therapy.. If your in the beautiful Blenheim region be sure to check them out, we promise your muscles will thank you for it : )
http://www.musclematters.co.nz
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What my post work run now looks like.. #dark #autumn #nofilter #photosonrecoveryrun #drinkpure #endurance ... See MoreSee Less

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Monday mornings:
1x PURE Blackcurrant shot
1x @nutmylk_co Organic almond milk Vanilla flat white
Over 30 NZ blackcurrants to start the day ahead of the game & a wee bit of caffeine to efficiently get through emails 👌
Fitness gains happen 24/7 not just while out training and it's often the base habits that determine your potential.
#antioxidants #bloodflow #recovery #endurance #immune #monday #autumn #drinkpure
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CONGRATULATIONS.........KATHLEEN SMURPHY
On winning an entry into the Air New Zealand Hawkes Bay Marathon ... Thank you for all of you that entered, some classic friend nominations also! Kathleen if you could please message us, we will arrange your entry and PURE pack to help fuel your training (which umm you have 4 weeks of until race day)
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2X up & down the Crown Range today for Jimmy...Either secretly on the road to Rio or the coffee is damn good in Arrowtown (neither would surprise us)
#newzealand #drinkpure #queenstown #arrowtown #wanaka #endurance
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P R O T E I N 1 0 1. My go to breakfast when I have minus one min to get out the door 🏁 a serving of PURE Whey Protein Concentrate Organic Cacao contains a healthy 21.6g protein per serve.. Enough to keep me satisfied to lunchtime and support muscle and cell health yet not overloading my body with excess protein and nasty additives it's unable to process which can negatively impact health. Start the day winning ✨
Marewa - PURE cofounder & Sports Nutritionist BAppSci University of Otago
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WIN WIN WIN

We have ONE lucky entry to give away to the almost completely sold out Air New Zealand Hawkes Bay Marathon (full, half or 10km). As official event hydration sponsors, the winner will also receive a fantastic "Go the Distance" PURE Sports Nutrition pack of goodies to fuel up for day.

All you need to do...
1. Nominate either yourself or a friend in a comment below
2. Like our Facebook page
3. Get your running shoes on
(Share this post for an extra entry in the draw)

The winner will be announced Sunday 17th April.
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For all our Cantabs out there come down to the Frontrunner Colombo tonight at 6pm and meet our Sports Nutritionist Marewa Sutherland who will be sampling our latest product range fueling athletes! ... See MoreSee Less

Running Information Evening

April 13, 2016, 6:00pm - April 13, 2016, 8:00pm

Frontrunner - Colombo

Are you Ready?The Star City 2 Surf kicks of the road running season and with that the major city 5km, 10km, 1/2 Marathon and Marathon events are just around the corner.. Are you ready? We want to ma...

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Ever wondered what muscles you use while swimming? ... See MoreSee Less

Les différents groupes musculaires travaillés en fonction de la nage

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We've had a great morning out supporting and competing in the Sea 2 Sky Challenge in Christchurch. Simon & Rosa placed 2nd in the team duathlon event, and our sales & merchandising rep Julia Grant took out 2nd place in the women's full triathlon. The event took in the stunning Evans Pass, Godley Heads, Taylors Mistake beach & Scarborough cliffs to finish up in Sumner. PURE HQ is located out this way (this is where we work & train) so it is very cool for us to finally have an awesome event in our own back yard. Good job to Canterbury Triathlon Club for putting this together. #drinkpure ... See MoreSee Less

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Still felt a bit under the weather yesterday for the MTB Nationals. It was a bit annoying and slightly challenging that I had to hold myself back, so that I'm in fighting form at Oceanias next week but still happy to come away with the title' U17 Girls NZ National Champion'. Thank you so much to Anton Cooper for supporting all us young ones and well done in your race. Cheers also to everyone that got this race going: Jamie and Scott and the rest that got the trail ready to face a hefty beating from a few tyres, a lot of rave reviews on the course! Cheers to all the commissaires, Bike Wanaka, MTBNZ - Mountain Bike New Zealand and everybody else that gave up their time for us to enjoy a smoothly run race! Thanks also to mum and dad for just about everything- it is because of you that I am where I'm at. And last but not least thanks to Pure Sports Nutrition #drinkpure ... See MoreSee Less

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Had my first drink of Pure at Hilltop yesterday - it was awesome great tasting, not too sweet ,just fantastic and ice cold perfect! Thanks Pure! ... See MoreSee Less

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Pumped for MTB Nationals tomorrow. I had a stunner of a weekend last week at Otago Athletics, coming away with a 1st in the 3000 and a 2nd and a P.B in the 1500. Unfortunately I then caught a bug and my training has consisted of chilling on the couch and eating Vit C. Rode the course for the first time today. Awesome track but my lungs aren't enjoying the altitude- especially with a bit of sickness still hovering. Hopefully it will clear up in my sleep and I will wake up feeling fully fit and ready to go. Would also be great if the weather could cancel all plans and bring out the sun instead. Either way- bring on whatever challenge the Nationals wants me to face! Pure Sports Nutrition ... See MoreSee Less

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PURE Endurance Hydration - BACK IN STOCK!!
After massive demand over summer, we finally have our PURE Endurance Hydration range back in stock today. Designed for exercise over 2 hours, it contains all the goodness you need including carbohydrates, electrolytes and whey protein isolate to help keep your body & muscles working efficiently. Available in Raspberry or Lemon (made with real freeze dried fruit) and naturally with no artificial colours or flavours, no preservatives and no added fructose.
Read more here: http://www.drinkpure.co.nz/product/pure-endurance-hydration-500g/
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Hi, just wondering if there will be free plain water available along with what I'm sure will be super tasty prefilled bottles at the Hill Top grab & go for Le Race? And are the grab & go bottles any particular brand of bottle? Cheers. ... See MoreSee Less

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MARATHON TRAINING #1
Now that we've signed on as official hydration sponsors of the Air NZ Hawke's Bay International Marathon, Marewa has decided to use the event as motivation to run her first ever marathon. As PURE co-founder and qualified sports nutritionist, Marewa has come from a background of elite road cycling...so putting on running shoes is a bit scary for her (especially getting back into fitness with a 1 year old daughter at home).
Running a marathon has been on Marewa's bucket list for some time now, and she's given herself just 7.5 weeks to get trained and prepared. Under the expert coaching guidance of Richard from Complete Performance Ltd she's got started and she will be keeping a video blog of her progress, along with her key learnings about training and nutrition for a marathon (we think we need to get her sorted with a selfie-stick :) ) Enjoy!
#drinkpure #flyairnz Hawkes Bay Marathon
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Big congrats to Anton Cooper for the fantastic win at Motatapu Off-Road Event yesterday. We even spy a recovery cup of PURE Electrolyte Hydration at the finish line after that epic ride 😉 ... See MoreSee Less

Congratulations Anton Cooper - winner of the SKODA Mountain Bike race today. Excellent time of 1:51:38!!

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CONGRATS to PURE athlete @kateflukermtb on taking out the female #motatapu2016!! What a ride..let's not forget our very own Simon who came in 8 mins behind Kate, to finish 10th place overall. Congrats to everyone who took part in Motatapu Off-Road Event today. 😉 🏁🍾 #drinkpure #arrowtownnz ... See MoreSee Less

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